New Year, New Brand Campaign!
Each New Year brings us the opportunity to begin a new journey, and often we reflect on the year behind us and set new intentions for the year ahead. This year, our intentions are clear: We’re unleashing the collective power of SCL Health to connect with our patients in a new, powerful way. And, what better time to inspire our patients to harness and take charge of their own health than the New Year, coinciding with millions of health-focused resolutions?
Reflecting on our Transformative Journey toward One SCL Health
As we shared last September, for the last five years, SCL Health has been on a transformative journey, becoming increasingly more integrated, connected and coordinated. In response to consumer research, since the last quarter of 2017, we’ve elevated the SCL Health brand in our logos, key signage and care site web pages throughout the Front Range to help consumers easily identify our connected locations and services, while still maintaining the strong legacy, culture and identity of our care site brands. We are also aligning our medical groups and clinics under one brand –SCL Health Medical Group—to better represent our full group of primary and specialty care providers and physician clinics and their connection to the larger system. These changes will begin to roll out in Montana and Grand Junction later this year.
Introducing Our New Brand Campaign, “Power to the Patient”
We’re excited to announce that our new brand campaign, “Power to the Patient,” will launch in the Front Range beginning the week of January 22. The campaign will include new television and radio commercials, digital, social media, and print ads. Our ads will play during popular headline events, so if you’re in the Front Range, make sure to tune in to the Grammy Awards, Super Bowl, Olympics and the Oscars!
Power to the Patient will replace our successful “People Healing People” campaign, with a focus on all the ways SCL Health has evolved to meet our patients’ needs for empowerment, empathy and being treated as a whole person.
Our new campaign is about putting the spotlight where it belongs: On working moms. On new dads. On active seniors. And everyone in between. We listened to our patients when they asked for more ways to be involved in their own healthcare, and we’re demonstrating our commitment in many ways. By empowering patients to have more personal control over their healthcare, they have more power over their health.
What’s Next, and How Can I Learn More?
We want you to learn more about Power to the Patient and all the ways we will be celebrating and connecting our associates and providers to our brand as our ministry continues to evolve. We’ve set up this interactive site for associates so you can explore the campaign elements, follow our internal and external brand news and access other resources. In addition, we’ll be taking Power to the Patient on the road starting later in the first quarter, holding fun, engaging events in Broomfield and at our care sites to celebrate all you do to deliver our brand promise to our patients every day, and to hear more from you about your experience and role in our journey towards One SCL Health.
Over the course of 2018, we’ll be adding new features and information to this site, including a calendar of events, games and other resources, so check in often. We will also be rolling out a revamped brand ambassador program, so stay tuned to learn more about how you can be part of this exciting program.
Thank you for your continued commitment to our healing mission and to ensuring our SCL Health brand is recognized for fulfilling that mission, each and every day.
Click here to see the elements of our new campaign, Power to the Patient.